Frites Atelier

How do you transform a simple concept like getting fries into a Michelin-starred digital experience? For Frites Atelier (three-star chef Sergio Herman's premium fries concept), the challenge lay in translating their evolved positioning into a website that exudes pure luxury without losing accessibility.

We developed a complete digital branding that focuses on elegance: sophisticated motion design, high-end photography and a luxurious brand image that reflects the quality of the culinary concept. Each interaction and animation is designed to make the Atelier's sensory experience digitally tangible.

As a digital partner, we have guided Frites Atelier through various growth phases. From their first website to this completely new digital identity, we ensure that their online presence scales with their ambitions in the premium dining market.