Shaping a new wave in tech investment

Waves Capital Partners invests in European technology companies. Their existing branding no longer aligned with their sector or their identity as a company. They commissioned us to develop a new brand identity and translate it into a one-page website and a pitch deck.

The new visual identity needed to highlight their focus on technology while establishing a distinct character of its own. The name Waves provided a clear starting point for this. The website had to confirm to visitors who Waves Capital Partners is, how they invest, and which companies they support.

We developed a complete visual identity, from logo and color palette to typography. A wave in the logo connects to the name. The use of color and wavy gradients extends this reference throughout the rest of the identity, with a look and feel that matches their technological focus.

We translated that identity into a clear, concise one-pager in Webflow. Their investment approach and portfolio take center stage, allowing visitors to quickly get a sense of the company and the technologies they invest in.

In addition, we designed a pitch deck that Waves uses to present itself to new investors. This ensures that the branding, website, and presentations form a single, recognizable whole that aligns with who they are and what they invest in.

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