Waarom Shopyflow de perfecte Shopify + Webflow e-commerce oplossing is

Why Webflow E-commerce often falls short

Webflow E-commerce is nicely designed, but simply too limited in practice. There are no more new features, and one crucial feature is missing for Dutch shops: iDEAL payments are not possible. This means that Webflow E-commerce is already losing weight for many companies in the Netherlands. So for serious e-commerce, Webflow E-commerce is simply not enough.

Why Webflow is perfect as a custom storefront

Although Webflow E-commerce falls short, Webflow as a front-end is extremely powerful. You can build a fully custom storefront, including motion design, storytelling, and conversion-focused layouts. This gives brands that often run campaigns or want a premium look and feel much more freedom than with standard Shopify themes.

Webflow gives you:

• Full control over design
• Flexibility to create new campaign pages at lightning speed
• Powerful animations and micro-interactions
• A front-end that exactly matches your branding

So the ideal situation is: Shopify under the hood, Webflow as the front end. And that is exactly what Shopyflow makes possible.

Why Shopify is a great backend but not an ideal front end

Shopify is almost the opposite: the backend is fantastic.

You get access to:

• Powerful product and variant logic
• Inventory by location
• Gift cards, discounts and bundles
• iDEAL and international payment methods
• Fulfilment and shipping
• Stable order flows
• Links with warehouses, ERPs and POS
• A scalable checkout that can handle millions of transactions per day

Here's why Shopify is one of the top ecommerce backends in the world.

Although Shopify has one of the best e-commerce backends in the world, the limitation is mainly in the front end. The theme system is pretty tightly defined, so you'll quickly be stuck with predetermined blocks and structures. Pixel-perfect design often involves more and is therefore less likely to switch. Even something as simple as duplicating a campaign page or testing variants takes longer than necessary. For premium brands, a Shopify storefront quickly feels too “template-like” as a result. Shopify is great behind the scenes, but if you want to create a high-end brand experience, you often run into limits on the front end.

And here's where Shopyflow comes in: the best of both worlds

Shopyflow links Shopify as a backend to Webflow as a front end. Shopify controls all e-commerce logic, Webflow controls the entire brand experience. For Icetubs this worked perfectly: Shopify manages all variants, inventories, and international payments, while in Webflow, we built a super-fast, premium storefront that fits their brand exactly.

Shopify manages:

• Products and variants
• Prices and inventory
• Discounts and gift cards
• Orders and payments (including iDEAL)
• Fulfilment and Shipping
• International tax rules
• Links with warehouses, ERPs and other systems

Webflow determines:

• What your shop looks like
• What the brand experience feels like
• How smoothly visitors move through the pages
• How to quickly create new landing pages and campaigns

What Shopyflow means for your webshop

With Shopyflow, you can create a webshop that is not only functionally strong, but also visually distinctive. It's the ideal basis for brands that are ambitious and take their online experience seriously.