Icetubs

Icetubs is the premium ice bath brand used by Rico Verhoeven, Nicky Romero and Dimitri Vegas, among others. For high-end products in the €5,000+ segment, selling online is a complex challenge: how do you create sufficient trust for large purchases, while lowering the threshold for personal contact and advice?

We combined Shopify's e-commerce backend with Webflow's design freedom, allowing full control over the premium shopping experience. The result is a webshop that functions as a lifestyle platform: rich in information, trust, and optimized for both direct sales and lead generation through personal advice and quotes.

As Icetubs' digital wingman, we structurally optimize their digital presence. From strategic UX improvements to new features, we ensure that their website remains the main touchpoint where cold therapy lifestyle is communicated.