Scaling an ice cold e-commerce experience

Icetubs is a premium ice bath brand used by Rico Verhoeven, Nicky Romero and Dimitri Vegas, among others.

For products priced above €5,000, the website needed to build trust for a significant purchase while making personal contact and advice easy to access.

We combined Shopify's e-commerce backend with Webflow's design freedom, allowing full control over the premium shopping experience. The result is a webshop that functions as a lifestyle platform: rich in information, trust, and optimized for both direct sales and lead generation through personal advice and quotes.

As Icetubs' digital wingman, we structurally optimize their digital presence. From strategic UX improvements to new features, we ensure that their website remains the main touchpoint where cold therapy lifestyle is communicated.