3 big wins from a custom Weeztix ticket shop (after 400,000 tickets sold)

Anyone who has ever organized an event knows: ticket sales are sacred. Without tickets, no visitors and without visitors, no show. That's why organisers like to outsource ticketing to proven parties that offer a plug-and-play ticket shop for online ticket sales. Parties such as Weeztix.

This includes By The Creek, the annual summer festival in Vianen. During the construction of their new website in 2024, the question arose whether the ticket shop could get the same look & feel as the rest of the website. Together with Weeztix, we dove in to discover what was possible. This collaboration resulted in a new product: the custom ticket shop.

Thomas from Weeztix: “With our ticket shop, we offer a solution that keeps many events running. What the custom shop adds is the freedom to fully align the experience with the brand, without sacrificing functionality. You maintain the reliability of our system while having full control over style, flow, and integrations.”

Since then, we have been continuously developing and optimizing that product for festivals such as ID&T, 4PM Entertainment, This Is Live and Making Waves. More than 400,000 tickets sold later, these are our three main advantages of a custom ticket shop.

1. Conversion starts with trust

Anyone who has ever bought tickets for a festival recognizes Weeztix's ticket shop. Their environment has been optimized for conversion in detail: “Our ticket shops are fully equipped for conversion. Visitors can purchase their tickets with just a few clicks, without an account or unnecessary fields. We only ask what is really necessary and remember information for a next purchase. This keeps the experience fast, smooth and distraction-free.”

We are building on that familiarity. We use the Weeztix structure as a basis and layer the brand over it. That way, the last step of the sales funnel feels exactly like the rest of the customer journey.

This visual consistency creates trust. And trust drives sales. Visitors decide in milliseconds whether they trust an environment. When everything looks and feels like the festival they know, they don't have to think about it anymore.

In addition, you can fully tailor the shop's flow to your own audience. A beach festival has a different energy than a techno rave. That's what you can feel best about the experience.

2. Experience doesn't stop at checkout

The most important element of a festival is experience. This is reflected in the way festivals present themselves. From brand identity and visuals to the smallest details in the field.

But that experience doesn't just start at the entrance. It starts the moment someone buys their ticket (and actually even before). However, the ticket shop often still feels like a purely transactional step. While it's just an extra chance to connect.

And because you have complete creative freedom, the shop can fully match your brand identity. In this way, the last step in the customer journey becomes part of the experience, rather than an interruption.

3. Ownership drives insight

Because visitors stay on your own domain, it becomes easier to collect and understand data. You can see exactly where people drop out and you can make adjustments accordingly. This way, your ticket shop becomes not just a point of sale, but a learning machine for future editions.

The same freedom also opens the door to smart upsells. Instead of the shop being purely transactional, you can use it as an extension of your marketing with, for example, after-party tickets or merch offers.

This way, you can stay in control of the last step of your purchase process. The UX and UI of your shop is entirely up to you, instead of being stuck to a standard solution.

For us, a ticket shop is not a side issue. Together with Weeztix, we have found that technology and experience can reinforce each other. This way, the final step in the funnel does not become a transaction, but an experience.